What Is "Value" In This Economy?

Value is not just another word for low price. Instead, the definition of value is, "benefits received for the burdens endured."

How can retailers deliver more “value” to customers? Start by “unburdening” them!

Think about common cost-saving programs in stores

• less staff on the floor and more "self service";
• self check-out by the customer;
• online searches by the customer for product information;
• online shopping;
• etcetera
  

Aren't these really shifting the burden - the work - to the customer? And what benefit does your shopper receive for the increased burdens they now endure?