That Magic "Ten Point Checklist" for Retail Success

Over the years, we've been asked occasionally to pull out of our files the checklist that we MUST HAVE to help retailers raise sales and/or to raise margins.

Don't laugh! It's assumed that such a magic solution surely would be in our files. Of course, if we did have such a magic wand, we would see to it that every retailer in the world would be prospering!

Recently, we were approached to help a small shop "raise sales and raise margins"  (we had heard that wish list many times before.)  An attorney and an accountant who were trying to assist the shop owner to do that asked us, "Don't you just have a 10 point checklist of things to do?"

Hmm. The outside world does think that retailing is easy. All you have to do is follow the checklist.

Our response: Retailing is NOT easy. And, there is no magic 10 point checklist.

But...There IS a "Five Point Checklist"!

Retailing has always come down to just five basic to-dos. Just do these five things well, every minute of every day, and surely sales, margins, and profit increases will follow!

1. Have the right product  
2. at the right price  
3. at the right time  
4. at the right place  
5. for the right customer.

See how easy it can be?!