The Family Hub has 3 cameras inside the fridge and a 21 inch touchscreen on the front that connects to the web. Samsung says they want to move your refrigerator beyond storage, and bring your kitchen into the digital age.
For that, the Family Hub comes complete with...its own family! (And you thought it was about your family.) It's all about the "home shopping vertical."
So, when you wonder (or are being asked), "What's for dinner?", the Family Hub has lots of partner-enabled help for you.
- First, you can look inside your refrigerator – from anywhere with an internet connection – and see what’s in it right now, including expiration dates.
- Meanwhile, the Groceries by MasterCard app has been studying your habits, and offers a grocery list of suggestions on specific items and brands.
- AllRecipes has recipes, cooking tips and suggestions for you (complete with shopping lists).
- Others in the household have been adding to the grocery list too.
- Once you approve your shopping list, items are added to a cart at a FreshDirect or ShopRite location, the payment is processed by the MasterCard app, and the groceries are delivered by Instacart.
Whew! It's giving a whole new meaning to "food chain", isn't it?
Our questions: Are these smart fridges - and all their connections - really cool? Or, really chilling?
- Is this a time-saving, technological break-through? The perfect blend of technology, merchandising, and convenience for today's consumers?
- Or, despite the amazing connections the technology can allow, Is it even solving a real problem?
- Meanwhile, as with all these technology advances, who actually will own all the valuable data these smart refrigerators are collecting?
It will be fun to watch, for sure.
And who knows? With the web-connected video screen on the refrigerator, the Family Hub may give a whole new meaning to “binge watching”!!
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