Consider these early experiences with ApplePay:
- Both cashier and customer say "Wow!" as transaction completes.
- Cashier explains "I haven't yet processed a return, but let's try it. Oh, it's done. That was easy!"
- The really telling sign: customer admits to feeling giddy(!) when paying.
Talk about a new "Wow! effect" in retailing. But for paying?!
Apple as "Enabler" of Online Retail Success
With the iPhone and iPad, Apple pioneered the user-friendly devices for accessing the web. In our view, Apple thus became the enabler for the success of Amazon and all online merchants.
Now, the ApplePay "Wow! effect" may make Apple the enabler for brick-n-mortar retailers as well.
Seems only fair, doesn't it?
Seems only fair, doesn't it?
