But, what's new about that? Nothing!
Retailers always have had to convince shopper to open their wallets. In fact, for many shoppers, while NPR stands for National Public Radio, what NPR really means is "Never Pay Retail"!
That's why every retail segment - from meat markets to autos, from women's apparel to sunglasses - has a "fashion" element. Customers want whatever is new, or "in", and retailers provide it (some better than others.)
Here is our point: the retailers who moan and provide fodder for the moaning media (and its megaphone) are part of the problem. Conversely, the 5-10% of all retailers who are true merchants see this era as simply another challenge, even an opportunity.
Convincing shoppers to become buyers is why merchants love this business. And love it now more than ever.
