Showing posts with label retailers reality check. Show all posts
Showing posts with label retailers reality check. Show all posts

Reality Check for New Retailers

As you may be aware, we are witnessing a surge in new retail businesses. Most of these are entwined with the internet. They rely less than ever before on a brick-'n-mortar presence, further reducing the "barriers to entry."
    Owning a retail business can be very exciting, challenging, creative, and a wonderful way of life. 
    In fact, we believe that the very best citizens in every community are the owners of retail businesses.
Two groups of individuals are the primary drivers of this current surge of new retail concepts: (1) the Millennials; (2) the Baby Boomers, especially those in their 50's and early 60's.
    It's this second group, the Baby Boomers - who of course have never lacked for confidence - that has been most likely to assume "Retail? Why not? That looks so easy!"
Many of these Baby Boomers are "refugees" from corporations, relishing the opportunity to "Finally! I will get to be my own boss!! And manage my own time."

But, these newby-owners often are startled to learn an old axiom:
    "As Owner, yes, I do get to manage my own time. That is, I get to choose which 80-90 hours each week I work!"
SURPRISE!!